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Gmund Urban

Inspired by architecture, cement and wood

Gmund
13. October 2014

Inspired by contemporary architecture in international metropolises, Gmund Paper Mill has collaborated with its trading partner Römerturm to develop a trailblazing collection of papers. The experts in the research division at Lake Tegernsee combined dyes, cellulose and water in numerous variants. The result is a simple, straightforward paper with surfaces reminiscent of cement or wood. Gmund’s Architect, Cement and Brasilia papers faithfully emulate the color, texture and feel of each substance. Never before have fine papers shown comparable material authenticity.

"Together with Gmund, we're very proud to present an absolutely innovative and trendy paper exclusively in Germany. This materiality in paper form is impressive," explains Petra Ross, marketing director at Römerturm. "Gmund Urban is the designer house for modern communication. It weds clear contours with rough, authentic surfaces. The haptic experience that we achieved together with Römerturm is globally unique," says Florian Kohler, CEO and owner of Gmund Paper Mill.

Everything recalls the "favorite ingredients" of contemporary architects. Gmund's Architect paper has a serenely objective and straightforward surface texture. Genuine pulverized cement gives a rough chapped feel to our Cement paper. And the Brasilia variant is pleasantly surprising thanks to its understated woody structure. Gmund Urban offers a palette of warm and dusty tones: Dust, Powder, Grey and Black are ideal for aesthetically sophisticated business reports, brochures, packaging, invitations or calling cards. These papers achieve a materiality that cannot be found anywhere else on Earth – neither in the countryside nor in the big metropolises.

Römerturm and Gmund exclusively presented Gmund Urban in the urban environment of Munich on 13th October. The collection is now available in Germany from Römerturm.

About Römerturm:
Römerturm has manufactured the finest high-quality papers, also for use by artists, for over 125 years. These "cultural goods for the senses" are unparalleled. The company's mission is to combine tradition and dynamic modernism in one material. Paper lives – with Römerturm.


Sabine Huber

Public Relations

Tel. +49 8022 7500-73

shuber@gmund.com


About the paper factory Gmund

Gmund paper represents culture since 1829. Since 1904 Gmund is family owned and run today with around 120 employees by Florian Kohler in the fourth generation. 1999 lakepaper as 100% subsidiary was founded.

Production site is in Gmund am Tegernsee. The paper makers of finished paper passion in creative design and energy-efficient high-tech components. The focus is on innovation and ecology.


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Thank you for visiting us from the USA. We are passionate about paper. Our mill is in Gmund am Tegernsee, in Southern Germany. On our international pages, you’ll find innovative papers, news about our company, and important sales information.